Search Engine
Optimization Tutorial
SEO Basics for
Beginners - Free, Easy Guide
This search engine optimization tutorial is for you if
you have a website, you want to know how to get listed higher in Google
and other search engines AND you like your info in plain English, not techie jargon. In this free tutorial I provide a 'real person, non-techie' look
at the SEO basics you need to know to get free visitors.
Before we get started with the SEO basics, have you
submitted your website to Google and Bing yet? If not, click here
to get listed on google.
It's free to do and will take you about 5 seconds. Why do this
first? In order to move UP in the search engines you first need to
be listed IN them.
What is Search Engine
Optimization?
The 4 Basic SEO Components
Okay, let's get this search engine optimization
tutorial started!
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The first thing you need to
know is that you CAN do this.
Don't get overwhelmed by some of the terms you may not be
familiar with or think it's too techie for you. It
isn't. I've taught 92 year olds this stuff and if they
can get it, you can too.
Also know this: it's MUCH easier to
actually do it than to read about it - kind of like sending
an email. |
Imagine how hard that
would seem if someone was explaining how to do it the first time but
how simple it actually is. This is like that.
What is Search Engine Optimization?
Search Engine Optimization (called "SEO" for short) is
just a fancy way of saying your website is arranged in such a way that
it shows up high in the search engines.
The better optimized (i.e., arranged) your website is,
the higher it appears.
The 4 Basic SEO Components
There are several parts to search engine optimization.
We're going to take a look at the 4 most important ones. I will
give you the info you need to care about for each of these items later
in the tutorial.
Keywords: This is the search term you are
targeting on your web page. It's what you want visitors to type in
to get to your site.
For example, the keyword for this web page is "search
engine optimization tutorial."
Meta Tags: These are items in the hidden
code of your web page and except for your web page's title is just for
search engines to see. This is one of the places you put what your
web page is about.
On Page Optimization: In this part you
simply add the keyword you have chosen to your web page.
For example, my web page keyword is "search
engine optimization tutorial" so one way I tell the search engines what
my page is about is to sprinkle that keyword throughout my page's text
in a natural manner (like I just did in this paragraph! Pretty
neat, huh?)
Outside Links: This is the only part of
the seo process that is not entirely in your control. In order for
Google to know what your web page is about it looks not only at your web
page to see what it's about it ALSO looks to see what other
websites say your web page is about. It looks at the links coming
IN to your web page to see what other people think your web page is
about.
For example, this web page is an SEO tutorial.
If other websites link to this page and in the link on
their website put the words
"SEO tutorial" and the components on my page tell google that
this page
is all about "SEO tutorial" then Google thinks "Ah-ha! That page is
about SEO tutorial!" so my site will rank higher for a search of SEO tutorial than
websites that either a) don't tell Google what their web page is
about and/or b) don't have other webmasters linking to their web page
to tell Google what their web page is about.
What's Next?
Okay, now you know the SEO basics, let's take a closer
look at each of these 4 parts so you can see exactly what
to do for each part to improve your own website's rank. Also, I
give you some real world tips and some do's and don'ts in each
section so you don't end up screwing up your search engine optimization
without realizing it.
Click here to go to Step 1: SEO Keywords.
Step 1:
SEO Keywords
Step 2:
SEO Meta Tags
Step 3:
SEO Optimize Your Website
Step 4:
Get Links
Related Articles:
Why
Should you Care about Search Engine Optimization? - This article
gives you a breakdown of the competitors you face and how you can get higher in
the search engines by doing basic seo.
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